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CHELSEA CAPWELL

Education

Bachelor of Arts in Communication – Radio and TV Broadcasting
Centenary University, Hackettstown, NJ

MA Licensed Real Estate Salesperson

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Academic Accomplishments

  • Graduated with Honors: Summa Cum Laude, 3.9 GPA

  • Dean’s List all semesters

  • Employed as Resident Assistant

  • Employed as Notetaker for Students with Learning Disabilities

  • Recipient of the Elmer E. Pearce Speech Prize
     

Work Experience​

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Freelance Marketing Manager, Various Companies

  • Collaborate with businesses including a restaurant, chef, clothing and lifestyle boutique, hair salon, and more, to amplify their online and social presence to grow their businesses through customized marketing efforts.

  • Actively seek out new ways to organically promote businesses through cross promotion, special events, and strategic placement online and in-person. Research and secure resources, vendors, and performers to elevate their event calendars.

  • Plan and coordinate photo shoots with social media calendars and upcoming promotions in mind for a variety of businesses.

  • Create all written internal and external communication to align with company’s voice. Audit and edit existing copy to create cohesiveness across all platforms, social and beyond. Create and coordinate all marketing collateral including on-site signage, takeaways, and giveaways. Update event calendars, and websites with relevant information on a bi-weekly basis.

  • Consult on strategies to efficiently and effectively reach target consumers, adding to the bottom line. Generated over 200 new, organic leads for one of these businesses, within the first month of a total rebrand and relocation.

  • Design websites, optimized for SEO, using various platforms including Squarespace, Wix, GoDaddy, WordPress, and others.

  • Manage a variety of budgets, and facilitate record keeping for business owners.

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Freelance Events Manager and Brand Ambassador, Various Companies

  • Collaborate on a wide variety of preparation, day of, and post event needs, including the setup, check in, customer service and assistance, vendor coordination, and more.

  • Effectively support a dynamic events calendar with on-site staffing, coordination, and asset management.

  • Create collateral, including on-site signage, for a variety of events while maintaining the collective voice of the property.

  • Orchestrate 250+ events per year (Pre-COVID) through strategic, high volume calendar management that consistently exceeded sales expectations or other key performance metrics. Events include on and off premise retail, VIP/high profile exclusives, conventions, and special events with many luxury brands.

  • Develop rapport and collaborate with key account contacts to develop recommendations and coordinate event logistics.

  • Execute successful events through effective communication with all consumers that cater to the needs of varying audiences.

Resume: About
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